Not at all.As I mentioned before, All is never as it seems or appears.The practice of Never letting the facts get in the way of a good story is now very much part of PR. Where some would say failed journalists end up and sell out for the £££s that are denied to those many good, diligent journalists.Far too much of what is in Newspapers, on the BBC and TV is drip fed by PR companies. Some better than others. Plenty of the politics is spoon fed in rotation.It's quick cheap, easy and lazy for news organisations to fill the gaps.One has to ask more, listen more and question more and not just sit back and be spoon fed.It's not just the RSPCA. It's more about how PR works and who is calling the shots.
Raymond Havelock ● 1215d