"Perhaps this comes under caveat 1.Badphorm states:- Phorm sees the entire content of every single web page you visit ..."My caveat 1 would only be relevant if an unsolicited marketing email was sent to you as a result of monitoring your web usage. And if the mail was from a company that you had no commercial relationship with, it would be illegal.This is what Virgin Media say about Phorm and their product "Webwise". Note that they say that use of Webwise will be optional.Protecting your privacyWebwise has been designed from the ground up to protect your privacy and anonymity. As the system only learns about topics of interest, it does this anonymously, ensuring your privacy is completely protected.We found that this system met our high standards for simplicity and privacy – so your privacy is assured. These privacy standards were also verified independently by Ernst & Young who conducted a detailed audit of the whole process and Webwise solution.As a Virgin Media customer, you won’t be forced to use Webwise, so you’ll be able to keep your internet experience as it is now.We are currently at the early stages of working to deliver the Webwise solution and will be writing to you nearer the time to advise when the solution will be ‘switched on’ providing more detail of what this will mean to you. Given the benefits of Webwise, we’re pleased to be offering you this service and making your web experience safer and more relevant.Virgin Media[From http://www.virginmedia.com/customers/webwise.phpI have no connection with Virgin Media other than as a customer.]
Richard Jennings ● 6778d